Rock & Roll Hall of Fame —
Giving Music's Highest Honor an even bigger stage.
Rock & Roll Hall of Fame / Brand Dot-com
the ask
Reinvent RockHall.com for music fans everywhere.
Induction into the Rock & Roll Hall of Fame is Music’s Highest Honor. Up until now, the main ways fans have engaged with the Rock & Roll Hall of Fame are through its annual induction ceremony and its museum in Cleveland. With a mission to grow its brand and expand its impact, the Rock & Roll Hall of Fame wanted to create an experience that would transcend a time and a place. They asked us to reimagine RockHall.com as a dynamic, always-on experience that brings the full spirit of rock & roll to life online — engaging fans anytime, anywhere.
Services
the insight
Rock & roll runs through music & culture today, but its influence is sometimes overlooked.
It runs through the beats, trends, and attitudes shaping music & culture today — often without music fans even realizing it. And while access to music has never been greater, context often gets lost in the scroll. That’s where the Rock & Roll Hall of Fame comes in. With its trusted curatorial lens and deep musical expertise, the Rock & Roll Hall of Fame has the authority and the archives to connect the dots between then and now, and give fans a deeper, richer way to discover more of the music they love.
the solution
The internet's favorite rock & roll rabbit hole.
We turned RockHall.com into a destination built for discovery — a place to explore stories, watch unforgettable performances, and uncover surprising connections between artists and eras. It’s no longer just a site for museum visitors, but a global stage where every click leads to something new — and fans come back again and again.
Explore a digital Rock & Roll Hall of Fame that makes browsing over 400 Inductees fun & easy.
Each Inductee’s unique story is brought to life with a flexible, modular design system.
Featuring exclusive content like never-before-seen items from the archives.
Hear the connections between songs in an interactive editorial series where you control the sound with your scroll.
Watch a non-stop stream of the Rock & Roll Hall of Fame’s most iconic moments, curated for ultimate vibes.
Designed to inspire a pilgrimage to Cleveland — and better support those already planning a visit.
The energy and attitude of rock & roll, brought to life on the web.
The Grow team is the best of the best. You have all been stellar and wonderful to work with. You created a living breathing home base for us. Music fans everywhere will thank you. ”
Judy McGrath, Rock & Roll Hall of Fame Board of Directors, former Chairman and CEO of MTV Networks
The Grow team is the best of the best. You have all been stellar and wonderful to work with. You created a living breathing home base for us. Music fans everywhere will thank you. ”
Judy McGrath, Rock & Roll Hall of Fame Board of Directors, former Chairman and CEO of MTV Networks
Explore more
Remixing the new user experience.
Basically the site equivalent of a power suit.
Changing the art world, one Pixel at a time.
