Your campaign is looking good. The art direction feels right, animation’s dialed in, and the copy is really smart. You and your team have had powerful discussions about DE&I efforts in marketing re: casting, direction, photography, ADA compliance. You’ve put in the work and your content reflects that. This should be a smashing success, but there’s just one problem… The data–that guided strategy, targeting, timing—was biased. 

We created a compelling interactive story that used real people’s experiences to humanize key findings from Google’s study, proving algorithms are only as good as the data they’re using. By leveraging an AI-powered illustration style, we rendered human portraits with code to show marketers’ how skewed data distorts the way they see their customers—literally.