Now more than ever, modern marketers are increasing their focus on DE&I. That focus often shows up in the places where it’s most visible: representation, casting, direction, and photography. While those are all vital, most marketers don’t understand the bigger issue of how data and bias impact their diversity because it’s often hard to see.

We created a compelling interactive story that used real people’s experiences to humanize key findings from Google’s study, proving algorithms are only as good as the data they’re using. By leveraging a code-generated illustration style, we rendered human portraits with code to show marketers how skewed data distorts the way they see their customers—literally.