Google —

Giving small biz a smarter way to share word of mouth.

Google Marketing Kit / Platform

the ask

Help Google do something big for small business.

Carbon copy order tickets. Landlines. Registers that actually go cha-ching. For many, old-school ephemera is still what comes to mind when they think of “small business.” In reality, today’s mom-and-pops look a lot more like that cool coffee shop down the street. Google knew that while these local businesses might not need help getting online, they could be getting more out of being there to help them grow.

Services

Experience Strategy / Concept Development / Art Direction / UX / UI Design / Visual Design / Copywriting / Asset Creation / Front-End Development / Back-End Development / Localization

the insight

Small business owners know marketing is important, but their plates are already full.

Running a business is more than full-time. It’s ALL the time. Your job titles include project manager, customer service specialist, operations, accountant, and maybe even lawyer (we don’t recommend this one). The last thing you have time to worry about is watching Photoshop tutorials on YouTube. So, you rely on the good word of happy customers to spread that local love.

the solution

Custom marketing materials, powered by AI.

We built and launched a machine-learning platform that uses sentiment analysis to identify the things that make each business unique. In just a few clicks (or taps), small business owners can instantly turn their Google reviews into a suite of marketing tools including beautifully designed posters, social content, and more.