Google —

Walking along New York's magical holiday windows.

Window Wonderland / Physical-Digital Installations

the ask

The most wonderful time of the year.

The holidays are universally stressful, and the last thing people want is to be served with more noise from advertisers, retailers, and products. Google Shopping wanted to find a way to connect with people during the hectic holiday season that replaced that stress with a little delight.

Services

Creative Direction / Art Direction & Design / 3D Animation / VR / Front-End Development

the insight

Transporting you to NYC.

During the holiday season, enchanting window displays in New York’s biggest retailers help turn the greatest city on Earth into one of the most magical places on Earth. Though legendary, these window displays are reserved for only those who can make it to the city in the rush of holiday travel.

the solution

Bringing the sidewalk to the browser.

We helped Google Shopping take people on a walk down one of the most storied streets in Manhattan. Working with 17 of the world’s most iconic retailers, we transformed their window displays into an immersive virtual experience that could be enjoyed anywhere in the world.