Google —

Walking along New York's magical holiday windows.

Window Wonderland / Physical-Digital Installations
the ask

The most wonderful time of the year.

The holidays are universally stressful, and the last thing people want is to be served with more noise from advertisers, retailers, and products. Google Shopping wanted to find a way to connect with people during the hectic holiday season that replaced that stress with a little delight.

Services
3D Animation / Art Direction & Design / Creative Direction / Front-End Development / VR
Launch the project
the insight

Transporting you to NYC.

During the holiday season, enchanting window displays in New York’s biggest retailers help turn the greatest city on Earth into one of the most magical places on Earth. Though legendary, these window displays are reserved for only those who can make it to the city in the rush of holiday travel.

the solution

Bringing the Sidewalk to the Browser.

In collaboration with Google’s Art, Copy & Code project, we helped Google Shopping take people on a walk down one of the most storied streets in Manhattan. Working with 17 of the world’s most iconic retailers, we transformed their window displays into an immersive virtual experience that could be enjoyed anywhere in the world.

THE RESULTS

Making virtual holiday spirit a reality.

Window Wonderland garnered recognition while bringing the holiday spirit into people’s hands.

FWA Site of the Day

Awwwards - Site of the Day