Transparent Seas —
Transforming art with light and color.
Transparent Seas / Physical-Digital Installations
Light up a neighborhood.
Norfolk, VA’s NEON arts district is located in a once-blighted neighborhood. The area attracted artists and studios quickly, but visitors were reluctant to come to the newly transformed area at night. NEON partnered with Grow to create a reason to visit in person and explore.
Local art is now global.
Everyone has a camera in their pocket and social media at their fingertips. Seeing public art in cities and towns around the world is no longer a walk, drive or flight away — you can be there in a click. In order to get people to visit the NEON district, we had to create art that couldn’t be experienced in a photograph or through a phone screen.
Art you can only experience in person.
We created a 40-foot interactive mural to serve as a beacon for the district. The multi-layered artwork transforms with interactive LED lights based on the movements of its onlookers, revealing different layers of the artwork under different colors of light.