lululemon —

Inspiring runners globally to run, together.

Lululemon Global Running Day / Social Content & Experiences
the ask

Own Global Running Day.

Global Running Day is a worldwide celebration of movement, and lululemon wanted to be the brand of the day. The brand was looking for an activation that leveraged their audience’s natural behavior in digital and social, giving them a way to both join the conversation and a reason to share it.

Services
Art Direction & Design / Campaign Strategy / Concept Development / Copywriting / Creative Direction / Front & Back-End Development / Photography
See the work
the insight

Running is a lifestyle, running together is religion.

Running together may as well be a different sport from running alone. It takes your average runner to a next level of love, and tapping into that passion is a catalyst for a uniquely personal connection to your run buddies. Global Running Day is the perfect moment to scale that connection to the world.

the solution

A platform for running’s biggest day.

We created Run Together — a rallying cry and social content platform that enabled runners globally to mobilize their run groups like never before. Our campaign drove to a simple but powerful website that gave runners the ability to join an existing run club or challenge, get new gear for the day, and access a suite of digital tools to organize their own group runs in just a few clicks.

A global campaign with grass roots.

Any runner. Any run. One purpose.

A movement in any language.

THE RESULTS

The world ran together.

Running took over lululemon’s social channels as we helped broadcast content from run groups all over the world. But more importantly, we helped lululemon authentically connect with runners and earn tens of thousands of new brand ambassadors, all in one day.

50,000 runners

92 countries

264,000 miles

89% of UGC shared on social