Many parents don’t know how savvy online child predators are and how innocently these interactions begin, even though they might think they’re keeping an eye on their kids online. Meanwhile, crimes like sextortion are happening at an alarming rate both down the street—and down the hall. Parents’ lack of awareness means they aren’t able to spot the warning signs or realize how easily this could happen to any kid (yes, even their kid). Research shows that simply learning more about the issue and having a conversation with their children could make a big difference.

In order for parents to really understand the risk to their children, we knew we needed to do more than simply educate on what sextortion looks like—we also needed to build empathy for what sextortion feels like. NO ESCAPE ROOM places parents directly into the experience of a kid caught in one of these schemes, capturing the visceral, anxiety-inducing panic of suddenly finding yourself trapped with no way out. By the end of the seven-minute film, parents discover the important role they play in helping children escape these situations.