PING —
A category-defining site for golf’s undeniable leader in engineering
PING / Brand Dot-com
the ask
Modernize PING.com for today's golfer.
PING has spent more than 60 years shaping the game of golf through engineering innovation — setting the standards for how clubs are designed, fit, and sold. Their website was rich with technical detail, but there was an opportunity to create more space for storytelling — connecting that innovation and brand heritage to what it means for golfers today. As interest in golf surged, PING saw a chance to redesign its digital experience in a way that would balance brand, product, and e-commerce, while making PING feel as relevant to today’s golfer as it has been for decades.
Services
the insight
Golfers feel performance. Engineering delivers it.
Golfers are always chasing improvement, but they don’t always connect better performance to the engineering behind their clubs. That gap was the opportunity — showing how PING’s engineering leadership directly translates into better play. In other words, helping golfers do what PING has always promised: play your best.
the solution
Perfectly balancing brand story, innovation & e-commerce
We designed a new PING.com that reflects the precision behind every PING club. From design system to interactions and storytelling to product exploration, every element reinforces the brand’s engineering mindset. The result is a modern, category-defining website that feels confident, considered, and unmistakably PING.
An experience that brings PING’s legacy into a clean, contemporary design system.
Turning 60+ years
of engineering
into a story you
can explore.
Delightful interaction details to navigate the products
A seamless path from discovery to purchase.
